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02 / HOW WE WORK

Senior engineers, on the brief, end-to-end.

Every engagement runs to the same rhythm. The same two principals lead it from kickoff to ongoing operation. No delivery team. No silent hand-off. No surprise invoices.

The arc of an engagement

Four phases. No surprises.

What every engagement looks like, regardless of which lane it sits in. We've done this enough times that the rhythm is the rhythm.

  1. 01DiscoveryWeek 1

    Understand the brief before we touch the toolkit.

    Most engagements fail in the first 10 days. We spend them listening.

    We sit with the people who'll use the thing, not just the people paying for it. We map the workflow as it exists, find where time is leaking, and write a one-page spec you actually understand. Nothing gets quoted before we both agree on what's being built.

    • Stakeholder interviews
    • Workflow + system audit
    • One-page written spec
    • Fixed quote + timeline
  2. 02DesignWeeks 2–3

    Decide everything on paper before any code runs.

    Architecture is cheap on a whiteboard. Expensive after launch.

    Data model first. Then the API surface, then the operator UI, then the public surface. Every screen drawn before it's built. Every integration mapped. Sign-off on what gets built happens here — not in the build phase, not at the demo, and not on the invoice.

    • Data model + access architecture
    • API + integration map
    • Design system + interface drafts
    • Sign-off on scope and stack
  3. 03BuildWeeks 4–N

    Production code, not a demo.

    We ship to production on day one. Everything after that is iteration.

    Continuous deploys from week one to a staging environment you can poke at. Weekly demos that ship that day's work, not pre-recorded sizzle reels. We write the tests, we write the docs, we wire the observability. You see the work as it happens — including the bugs we caught before you did.

    • Production application on your infra
    • Weekly working demos
    • Test + observability coverage
    • Internal runbook for handover
  4. 04OperateOngoing

    We stay on the pager.

    Most studios disappear at launch. That's when the real work begins.

    We don't ship-and-forget. The same hands that built it monitor it, debug it, extend it. Monthly retainers cover incident response, iterations, and the next round of feature work. You always know who picks up if something goes sideways at 2am.

    • Monitoring + alerting in place
    • Defined incident response
    • Monthly iteration cadence
    • Extension roadmap, jointly owned
Engagement shapes

Three ways to work with us.

We don't publish numbers on the site — every engagement is sized to the brief. We do publish how the deal is shaped, because that tells you more about how we'll show up than a price would.

Project

Fixed scope, fixed timeline, fixed quote.

A scoped engagement to build a specific thing. We map the work, agree the spec, quote it, and ship it. No creep, no surprise invoices. Best for greenfield platforms, new applications, complete website rebuilds.

Shape of the deal
  • Written one-page spec
  • Fixed quote, paid in milestones
  • Weekly demos against the spec
  • Hand-off + optional retainer at launch
Not for

Open-ended exploration where the brief shifts weekly. Use Advisory.

Retainer

We stay on. Monthly cadence, predictable invoice.

Ongoing engagement to maintain, iterate, and extend a system we built (or one we've inherited). Monthly hours, weekly stand-ups, shared roadmap. Best for live platforms, internal tools that keep growing, applications that need to keep up with the business.

Shape of the deal
  • Defined monthly capacity
  • Shared roadmap + backlog
  • Incident response included
  • Quarterly strategy review
Not for

One-off feature drops. Use Project.

Advisory

Senior engineering as a sounding board.

Embedded technical advisory for founders and product teams who need senior judgement on the table, not another vendor. Architecture reviews, hiring panels, technical due diligence, strategic stack decisions. Time-boxed, billed by engagement.

Shape of the deal
  • Weekly or fortnightly cadence
  • Written briefs after each session
  • Optional code/architecture reviews
  • Confidentiality and scope agreed up front
Not for

Long-running implementation work. Use Project or Retainer.

D&A mark
READY TO BUILD

Built by hand. Owned end to end.

Thirty minutes. One workflow on the table. An honest read on whether it's worth automating — and what the real engagement would look like if it is.